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Berkley

Berkley Flicker Shad

Our editorial team reviews specifications, product data, and field-use information to keep pages accurate.

Realistic Size,

Profile, and dive depth imitate

Produces Flicker

Action designed to trigger strikes

Designed Help

Help from pro anglers

Colors Are

Made to match the hatch

Highly Effective

Weight transfer for bullet-like casts

$8.99
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SKU: WX2*0733158

Overview

Built to imitate shad with a realistic size, profile, and dive depth, this lure is aimed at anglers fishing situations where matching local forage matters. Its flicker action is designed to draw strikes, while the color options are intended to blend in with common baitfish patterns. Pro angler input, weight transfer for bullet-like casts, Sharp Fusion19 hooks, and individual tank testing round out a design focused on practical use rather than flash.

Why Hunters Choose the Berkley

Realistic Size,

Profile, and dive depth are

Flicker Action

Is intended to trigger hard

Designed Help

Help from pro anglers

Color Options

Are made to match the

Includes Highly

Effective weight transfer for bullet-like

Key Features

  • Realistic size, profile, and dive depth imitate real shad.
  • Produces a flicker action designed to trigger strikes.
  • Designed with help from pro anglers.
  • Colors are made to match the hatch.
  • Features highly effective weight transfer for bullet-like casts.
  • Individually tank tested with Sharp Fusion19 hooks.

Best Used For

  • Anglers targeting game fish with a shad imitation in realistic size and profile.
  • Tournament-focused users who want a lure designed with help from pro anglers.
  • Fishermen matching local forage with realistic color choices and dive depth.
  • Boat or bank anglers seeking a lure with bullet-like casts and flicker action.

Specifications

Actionflicker action
Color Choicesrealistic color choices
Designed Bypro anglers
HooksFusion19 hooks
Tank Testedindividually tank tested
Weight Transferhighly effective weight transfer

Pros

  • Realistic size, profile, and dive depth are designed to imitate shad.
  • Flicker action is intended to trigger hard strikes from game fish.
  • Designed with help from pro anglers.
  • Color options are made to match the hatch.
  • Includes highly effective weight transfer for bullet-like casts.
  • Individually tank tested for quality control.

Considerations & Trade-offs

  • Designed around a shad profile and dive depth, so it is most relevant when that forage match is the right presentation rather than as a general-purpose lure.
  • The flicker action is a defined part of the design, which may not suit anglers looking for a more subtle or different retrieve style.
  • Color selection is focused on matching the hatch, so choosing the right pattern depends on local conditions and available forage.
  • The lure is tuned for casting and diving behavior, which means performance will vary with retrieve speed, depth, and line setup.

Suggested Comparisons

  • Crankbaits
  • Hard Baits
  • Shad-Style Lures
  • Casting Lures

Suggested Accessories

  • Tackle box organizer
  • Fishing line
  • Snap swivels
  • Hook sharpener

Frequently Asked Questions

What is the Berkley Flicker Shad designed to imitate?

It is designed to imitate real shad, with a realistic size, profile, and dive depth.

What kind of action does the Flicker Shad produce?

It produces a "flicker" action that is described as triggering game fish to strike hard.

Who helped design the Berkley Flicker Shad?

The lure was designed with help from pro anglers.

What features are listed for casting and hook performance?

The product description mentions highly effective weight transfer for bullet-like casts and Sharp Fusion19(TM) hooks.

Are there any details about size options, exact dive depth, or materials?

The provided data does not list exact size options, specific dive-depth numbers, or material specifications.